What Happened to Blueland After Shark Tank

Key Takeaways

• Blueland appeared on Shark Tank in 2019 and partnered with Kevin O’Leary to scale its mission of reducing single-use plastic

• Since then, Blueland has expanded into a full line of refillable cleaning products with plastic-free formulas

• The company has helped divert over 1 billion single-use plastic bottles and continues to grow rapidly

• Blueland holds multiple sustainability certifications and is working to reduce single-use plastic in the cleaning industry

Blueland was featured on Season 11 of Shark Tank in 2019, where Co-Founder and CEO Sarah Paiji Yoo appeared alongside Chief Innovation Officer Syed Naqvi to pitch a bold idea: rethinking everyday cleaning products to reduce single-use plastic.

Their pitch resonated with Kevin O’Leary, who offered $270,000 for 3% equity plus a $0.50 royalty until his investment was repaid. The deal helped bring Blueland’s refillable cleaning products with plastic-free formulas into the spotlight and introduced its mission to a much wider audience—marking the beginning of its rapid growth.

What Happened After Shark Tank?

Since the episode aired, Blueland has expanded into a full line of cleaning products, including:

• Laundry detergent tablets

• Dishwasher detergent tablets

• Plastic-free toilet bowl cleaner tablets

• Refillable foaming hand soap and spray cleaners

Each product is designed to reduce single-use plastic while maintaining strong cleaning performance. Today, Blueland is available at major retailers like Target, Costco, The Container Store, and more, as well as online.

Does Blueland Still Work with Kevin O’Leary?

Yes. While Kevin O’Leary is not involved in day-to-day operations, he continues to support the brand and occasionally appears in Blueland content.

How Much Plastic Has Blueland Helped Divert?

Since 2019, Blueland has helped divert over 1 billion single-use plastic bottles from landfills and oceans. From hand soap to toilet cleaner, each product redesign focuses on reducing reliance on single-use plastic and moving toward lower-waste solutions. Want to dig deeper? Explore the history of plastic, the life cycle of plastics, and the environmental impact of single-use packaging.

How Successful Has Blueland Been Since Shark Tank?

Since appearing on Shark Tank, Blueland has grown quickly and helped shape a new category in more sustainable cleaning, driven by increasing demand for lower-waste alternatives.

• First to bring refillable cleaning tablets to market

• Holds over 40 patents

• One product is purchased every 17 seconds

This growth reflects a broader shift toward more sustainable options and everyday products designed with lower environmental impact in mind.

What Certifications Does Blueland Hold?

Blueland is proudly B Corp Certified, Climate Neutral Certified, and Cradle to Cradle Certified, reflecting our commitment to sustainability and safer product design. Our products also meet standards set by EPA Safer Choice, Made Safe, USDA BioPreferred, EWG Verified, and Leaping Bunny, ensuring they’re formulated with safer ingredients and never tested on animals.

How Is Blueland Changing the Cleaning Industry?

Blueland is rethinking how cleaning products are made, used, and packaged—focusing on refillable systems and lower-waste formats designed to reduce reliance on single-use plastic.

In 2023, Blueland launched the “Pods are Plastic” campaign, including a petition to the EPA calling for more research into the environmental impact of plastic-wrapped pods. Through product innovation and advocacy, Blueland is helping push the cleaning industry toward more sustainable, lower-waste solutions.