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Behind The Scenes

What Happened to Blueland After Shark Tank

December 15, 2023

Blueland was featured in the 11th season of Shark Tank in 2019. Our Co-Founder and CEO, Sarah Paiji Yoo, along with our Chief Innovation Officer, Syed Naqvi, appeared in the episode and shared the concept of Blueland with the sharks. Sarah and Syed ended up accepting a deal from Kevin O'Leary, aka Mr. Wonderful, for $270,000 and 3% of the company with a $0.50 royalty until he made his money back.

Since then, Blueland has launched over 10 products for a range that now includes

Dishwasher Detergent
Toilet Bowl Cleaner
Body Wash
Face Wash

Does Blueland still work with Mr. Wonderful?

Yes! While Kevin isn't involved in the day to day operations of Blueland, Sarah still works closely with him and he occasionally makes appearances on our social channels :)

How much plastic has Blueland diverted since Shark Tank?

Since Blueland was founded in 2019, we've redesigned products from body wash to toilet cleaner, helping to divert over 1 billion single-use plastic bottles from our landfills and oceans. To learn more, take a look at the history of plastic, the life cycle of plastics, the throwaway culture it created, and the environmental impact it has had on our planet.

How successful has Blueland been since getting a deal on Shark Tank?

With over 40 patents, Blueland was the first company to create the category of refillable cleaning products and bring the tablet format to market. You can find Blueland products on, and nationwide at Target, Costco, Container Store, and Erewhon. A new home converts to Blueland and a plastic-free routine every two minutes and a Blueland product is purchased every 17 seconds.

What certifications does Blueland hold?

Blueland is B Corp Certified, Climate Neutral Certified, Cradle to Cradle Certified, EPA Safer Choice, Made Safe Certified, USDA BioPreferred, EWG Verified and Leaping Bunny Certified.

How is Blueland changing the cleaning industry?

Our commitment to changing one of the world’s biggest polluting industries led us to launch a Pods are Plastic campaign – a formal petition to the EPA to demand research on the impact of laundry and dishwasher pods wrapped in plastic and a request to have the plastic material removed from the Safer Choice List until further research is done.


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