We’re innovating beyond plastic, which is why we approach all product development with 5 core beliefs:

  • A simple icon of a leaf

    Always Innovating

    We believe in the power of innovation, backed by over 70 granted patents and more than 40 patents pending.

  • Powerfully Effective

    Powerfully Effective

    We believe you shouldn’t have to choose between products that actually work and what’s better for your family and the planet.

  • Plastic-Free by Design

    Plastic-Free by Design

    We believe in moving beyond single-use plastic and building a future where plastic-free products are the default.

  • Clean Ingredients

    Clean Ingredients

    We believe in hard-working, bio-based formulas made without harsh or unnecessary chemicals.

  • Made for Everyone

    Made for Everyone

    We believe sustainability should be within reach for all, not a luxury or hard to access.

Our Ingredient Philosophy

We work closely with the world’s most comprehensive and rigorous programs, certified by trusted, third-party organizations.

Our formulas are all made in the U.S. and always free from:

Parabens

Parabens

Triclosan

Triclosan

Microplastics

Microplastics

Phthalates

Phthalates

Ammonia

Ammonia

Formaldehyde

Formaldehyde

Chlorine Bleach

Chlorine Bleach

Phosphates

Phosphates

Optical Brighteners

Optical Brighteners

MIT/BIT Preservatives

MIT/BIT Preservatives

Hydrochloric Acid

Hydrochloric Acid

While businesses in the U.S. are still not required to list every ingredient used in their formulas, you can find our detailed ingredient lists and ingredient descriptions by product on each product page.

Image Description
A hand with dark skin holds a round, white tablet between the thumb and index finger against a bright blue sky with clouds in the background.

Tiny Tablet, Lower Emissions

Cleaning products can be up to 90% water — which means we’re often shipping water around the country in heavy plastic bottles. Our ultra-concentrated, waterless tablets are about 90% lighter than conventional cleaners, dramatically reducing carbon emissions related to shipping. In fact, just one 40-foot truck of Blueland tablets can replace up to 83 trucks of liquid cleaning products.

Conveyor belt with white tablets moving along it in a factory setting

Operating with Impact

We optimize our operations for human and environmental health by strict evaluation of our supply chain partners and the materials we use across four main criteria:

✓ Material Health
✓ Product Circularity
✓ Energy & Water Stewardship
✓ Social Fairness

Our commitment to all four areas has helped us earn Cradle to Cradle certifications across our product lines, gain B Corp Certified (and recognized as Best For the Environment), and launch the first-ever EWG Verified cleaning products.