Blueland’s New Packaging: What Changed & What Stayed the Same

You may have noticed that our packaging recently underwent some updates, and we know that any change can feel notable—particularly when sustainability is part of why you chose us.

To make it simple, we’ve outlined what we’ve changed, what we haven’t, and the “why” behind these decisions. 

Why We Updated Our Packaging

From the beginning, our pouches were designed to work in tandem with our reusable Forever Tins. The original tear-open pouch was industrially compostable and intentionally simple, created for the purpose of storing tablets until they could be transferred into a sturdier, longer-lasting container.

Over time, we noticed our customers using their pouches in a variety of different ways. Some people loved using their Forever Tins, others preferred keeping tablets in the original pouch, and some wanted the option to reseal the original packaging for added convenience. At the same time, as we expanded into more retail locations, we also needed a packaging format that would sit upright on shelves.

Through extensive material testing and supplier collaboration, we optimized the pouch material to reduce total paper and liner thickness (moving from a 3-layer to a 2-layer pouch) while still achieving the same barrier properties to protect the quality of the product inside—still industrially compostable and up to our high sustainability standards, but now resealable to offer more flexibility.  

Our Latest Innovation: The New Resealable Pouch

The updated pouch features:

• A plant-based zipper

• The ability to reseal after opening

• A flat-bottom design allowing it to sit upright

For customers who prefer to keep using their Forever Tin, the resealable pouch still allows easy refills. For those who would rather reseal and store in original packaging, our new pouch makes it easy.

Most importantly, our new resealable pouch is industrially compostable, just like the original pouch—even the plant-based zipper. The pouch has been tested by third-party laboratories against recognized standards such as ASTM D6400 and EN 13432, which evaluate biodegradation, disintegration, eco-toxicity, and heavy metal thresholds to ensure the material is suitable for commercial composting environments.

If industrial composting isn’t accessible where you live, our team can help coordinate a pouch return to ensure proper disposal. Email help@blueland.com for assistance! 

Side-by-Side Comparison: Old vs. New Packaging

Here’s how the original and new versions compare.

What Has Not Changed

While our packaging has evolved, the foundation of our business has not: 

• Our Formulas: The tablets inside remain the same microplastic-free formulas with the performance you’ve come to expect. 

• Our Sustainability Standards: We continue to prioritize third-party certifications and material health standards with certifications like EPA Safer Choice, Cradle to Cradle, Certified B Corp status, and Leaping Bunny cruelty-free certification. 

• Our Mission: We remain committed to building a movement for a cleaner, healthier planet and focused on reducing single-use plastic in your everyday cleaning routines.