Blueland's Ingredient Philosophy
Written by Syed Naqvi Head of Product Development + Innovation at Blueland
November 19, 2020
At Blueland, we are careful to choose ingredients that are optimized for the health of the planet and its people. We believe that we can have effective, clean ingredients, and a healthy planet.We’ve received the Platinum Material Health Certificate from the Cradle to Cradle Products Innovation Institute for our 3 cleaning sprays, hand soap, powder dish soap, dishwasher tablets, and laundry tablets; the USDA BioPreferred certification for our 3 cleaning sprays, powder dish soap, dishwasher tablets, and laundry tablets; EPA Safer Choice certification for our 3 cleaning sprays and dishwasher tablets; Leaping Bunny (cruelty free) certification for all of our products; and our dishwasher tablets are the first and currently, the only dishwasher detergent that is EWG verified.
How Does Blueland Source Ingredients?
When sourcing our ingredients, we look for ingredients that will be effective and will meet our bar for the health of the people and the planet. We only used ingredients on the EPA Safer Chemical Ingredients List and none of the ingredients on the EWG Unacceptable List or the Prop 65 Banned Ingredients List. According to the EWG, the ingredients on the EWG Unacceptable list are ingredients “with health, ecotoxicity, and or contamination concerns and according to the California Office of Environmental Health Hazard Assessment, the Prop 65 list “contains a wide range of naturally occurring and synthetic chemicals that are known to cause cancer or birth defects or other reproductive harm.” As such, we’ve avoided using any ingredients from those lists. At Blueland, we also chose to source our products from vegan, soy, and nut-free, gluten-free, and non-GMO ingredients.
Does Blueland Use Fragrance?
We use fragrances for our Multi-Surface Cleaner, our Bathroom cleaner, and our three Foaming Hand Soap scent, Iris Agave, Perrine Lemon, and Lavender Eucalyptus. For our products that do contain fragrance, they were developed with ingredients that wouldn’t compromise the overall formulations Platinum Material Health Certificate from Cradle to Cradle and we replaced specific ingredients with naturally-derived synthetic blends where there were known allergens.
Does Blueland Use PEG?
We do use PEG in our cleaning sprays, hand soap, and dishwasher tablets. We do not use any PEG in our powder dish soap or laundry tablets. Unfortunately, we have not found suitable alternatives for the ingredients we use for our cleaning sprays, hand soap and dishwasher tablets that aren’t petroleum-based and we’ve had to rely on those that are. Our cleaning sprays, hand soap, and dishwasher formulations received the Platinum Material Health Certificates from Cradle to Cradle. We’re still working actively with our ingredients suppliers to find ingredients so we can continue to do better and better for our planet.
Does Blueland Use Palm Oil?
We prefer to use coconut-derived ingredients, however, due to supply issues, coconut-derived ingredients are not always available. When that happens, we will selectively use other naturally derived plant oils, including palm oils. However, we use ethically sourced and sustainable ingredients whenever possible, and are always looking to improve our sourcing processes including working to require our suppliers to disclose trace amounts of materials and provide us with supporting documentation. Sustainable sourcing to us means that we are constantly optimizing our products for human and environmental health (includes our formulations, our packaging, and our supply chain among many other things). For this ingredient, when there are supply issues or there isn’t a coconut-derived source available, palm oils have been used as a component. We accept this when the suppliers are able to produce documentation or evidence that the palm oil is RSPO certified but if they cannot, we will change to suppliers who can.
Does Blueland Use SLS?
Our Bathroom cleaner, Glass + Mirror cleaner, Powder Dish Soap and Dishwasher Tablets do contain SLS as an ingredient. Our Foaming Hand Soap, Multi-Surface cleaner, and Laundry Tablets do not but may have trace amounts. We use SLS in our dish products because it is an effective surfactant that helps break up dirt and grime. SLS is an ingredient that can have a variety of uses, but in cleaning products, it is often used to break up dirt and grime away from the material it is intended to clean. We use SLS that is derived from renewable carbon plant-derived materials.
What Certifications Does Blueland Have?
We have received the Platinum Material Health Certificate from Cradle to Cradle, are USDA BioPreferred, EPA Safer Choice and Leaping Bunny certifications. We’ve received the Platinum Material Health Certificate for our 3 cleaning sprays, hand soap, dishwasher tablets, and laundry tablets, the USDA BioPreferred certification for our 3 cleaning sprays, powder dish soap, dishwasher tablets, and laundry tablets, EPA Safer Choice certification for our 3 cleaning sprays, and Leaping Bunny (cruelty free) certification for all of our products. The certification process was an important part of our product development process that helped us ensure we were choosing products that would be safe for the planet and our homes.
|Product||C2C Platinum Material Health||USDA BioPreferred||EPA Safer Choice||Leaping Bunny|
|Cleaning Tablets||✅||✅ Bathroom 78%|
✅ Glass + Mirror 61%
✅ Multi‑Surface 74%
|Hand Soap Tablets||✅||❌||Under Review||✅|
|Powder Dish Soap||❌||✅ 96%||Under Review||✅|
|Dishwasher Tablets||✅||✅ 98%||✅||✅|
|Laundry Tablets||✅||✅ 96%||Under Review||✅|
To learn more about Blueland’s ingredients, you can visit our website here, and scroll down to the “What’s In Your Kit” section.
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