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Behind The Scenes

Celebrating One Year Of Blueland!

April 22, 2020


Written by: The Blueland Team

Today isn’t just special because it’s Earth Day—it’s also our first anniversary! We can’t believe it’s been just one year since we started our journey to eliminate single-use plastic packaging from our everyday products, starting with cleaning products. We are excited about the impact we’ve already had on the planet, none of which would have been possible without your support. We can’t wait to spread our mission and continue our journey with you, but we wanted to take a moment to celebrate how far we’ve come in just one year.

What Is The Blueland Mission?

One year ago, we launched Blueland with the goal of eliminating single-use plastic packaging in our homes. We saw so much waste in our everyday products, from our offices to our homes. That’s when our Co-Founder, Sarah, had an idea on how to cut out plastic waste. She teamed up with our Co-Founder, John and our Head of Research and Development, Syed and created a revolutionary solution to our plastic problem, Blueland!

We launched Blueland with our Forever Bottles and tiny revolutionary tablets, and started cleaning our homes while also cleaning up our planet. Like any new business, we had no shortage of challenges and setbacks along the way, but thanks to all of the feedback from our customers, we’ve already started to make improvements. We listen to all of our customer feedback, reading every e-mail, tweet and DM, incorporating it into our product development process. With your help, we’ve redesigned our nozzle to keep it from pinching, improved our bottle design and even redesigned our packaging to use less cardboard!

Blueland Milestones:

A lot has happened in one year —we’ve been mentioned in news outlets from Vogue to the New York Times— and we’ve had some pretty memorable moments. Here are some of our highlights!

April 2019: We launched Blueland on Earth Day with our Clean Up Kit— which included our Multi-Surface Cleaner, Glass + Mirror Cleaner and Bathroom Cleaner—starting our journey to eliminate single-use plastic!

August 2019: We launched our Foaming Hand Soap, introducing our revolutionary hand soap tablets (and first-ever concentrated liquid hand soap) to the world, and filed for our 16th patent!

October 2019: Blueland appeared on the Season Premiere of Shark Tank! Pitching to the sharks was one of the most nerve-wracking things we’ve ever done, but *spoiler alert* we secured a deal with Mr. Wonderful!

Photo credit: ABC/Eric McCandless

November 2019: We filmed our first national TV commercial! It began airing in December, sharing our products and mission to everyone across America.

December 2019: None other than Kim Kardashian tweeted about Blueland, and to say we were excited would be an understatement. We’ve been grateful for all the unexpected excitement and support we’ve received from everyone from Drew Barrymore to Justin Timberlake.

January 2020: We hit over 100K followers on our Instagram, @Blueland, and continue to be grateful for the opportunity to share our low-waste and plastic-free tips with our active and inspiring community.

February 2020: We moved into our very own offices in NY!

April 2020: A year later, we’re so proud of all the work we’ve done and we couldn’t have done it without all of your help! Here’s the impact we’ve made together this year:

The Impact From The Blueland Community

  • Each year, over 14 billion pounds of trash are dumped in the ocean. While plastic is recyclable, only 9% of it is actually recycled properly! That means the majority ends up in landfills or waterways and oceans. With your help:

That’s more than 2,250 elephants worth of trash not being thrown in the ocean!

  • Most cleaning products come packaged in single-use plastic, but at Blueland, we swapped single-use plastic for our reusable, refillable Forever Bottles and compostable tablet wrappers. Purchasing our tablets has:

That’s the same size as over 700 American football fields!

  • Finally, Blueland isn’t only cutting down on single-use plastic. Conventional cleaning products are shipped with water, which is costly to consumers and the environment. Heavy, water-based products take up more space to ship and release more carbon emissions during the shipping process. With our tablets, we not only cut out plastic, we cut down on carbon emissions too! In just one year we’ve:

What’s Next For Blueland?

We are proud of and energized about all the progress we’ve made so far, but we have a lot more work to do. We’re excited that this is all truly just the beginning. We’ve loved hearing what products you want us to work on next, from dish soap to laundry detergent, body wash to shampoo and new scents and fragrance-free products! In the next year, we hope to continue our mission of eliminating more single-use plastic packaging and making it easy for everyone to be eco-friendly. We are working hard to continue to improve our current products and operations, introduce new innovative, earth-saving products, as well as find new ways to inspire, educate and empower our growing community to build a better future and planet together.


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The perfect way to start cutting out single use plastic from your home.

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