A hand holding a yellow flower in front of the sky

A Clean the Whole Planet Can Feel

The future we want starts with the choices we make today

Our Mission

Make the sustainable choice—the one that’s safer for your family, better for the planet, and proven to work—the easiest one to make.

A group of Blueland cleaning products with a bag of refill tablets being poured into a tin

Small Actions,
Big Impact

The choices we make in our homes echo beyond our walls, shaping the planet, our communities, and the lives of future generations—which is why we believe business can (and should) be a force for the collective good.

Philosophy
Promise
People
Transparency

Our Product Philosophy

We’re innovating beyond plastic, which is why we approach all product development with four core beliefs.

A hand holding a monarch butterfly

  • We believe in the power of innovation and the impact it can have on our families and the future of the planet.

    From day one, we’ve been reimagining everyday cleaning to create products you can trust and afford to use over and over again—all without single-use plastic.

  • We believe that you shouldn’t have to choose between products that actually work and the health of the planet.

    From your kitchen sink to your laundry room, we are committed to creating a higher standard of clean home products with materials and ingredients that are powerfully effective, safe-for-family, and planet friendly.

  • We believe that plant-powered, hard working products without any of the harsh chemicals.

  • We believe that sustainability should be a choice everyone has the ability to make.

    So far, we’ve diverted over 1 billion single-use plastic bottles from landfills and oceans—and we’re just getting started.

The Blueland Promise

Safe for your family, good for the planet, proven to work. Simple as that.

Laundry detergent packaging with sudsy bubbles on top

  • Clean ingredients you can trust—certified by trusted, third-party organizations.

  • Sustainability—from 100% plastic-free formulas and refillable vessels to climate neutrality and industrially compostable packaging—for a healthier planet and better tomorrow.

  • Products you love that get the job done—tried, tested, and proven to work.

Beyond the Products

The people that make Blueland, Blueland.

Blueland employees smiling for a large group photo

  • People are what truly makes Blueland, Blueland. From the team members we hire to the manufacturers we trust to create our products, our newest purchasers to our day-one customers, we firmly believe that we are all in this movement together. That’s why we prioritize a balanced, positive, and sustainable work environment for all of our employees—one in which they feel empowered and able to thrive, both as individuals and as a collective—centered around diversity, equity, inclusion and belonging.

    While we are always working to improve, we’ve overhauled our recruiting and interview processes to combat potential bias in hiring and we hold ourselves accountable as a Certified B Corp and with team engagement surveys. We also give each of our team members paid time off for political or civic engagement.

  • It’s important to us that business ethics to go beyond the walls of the HQ office, extending to our supply chain—engaging responsible manufacturing, enforcing fair treatment of workers, and reinvesting in natural capital. For that reason, we require all manufacturers of our tablets, powders and vessels to complete the UN Global Compact self-audit. We also require all of our final product manufacturers to have an up-to-date BSCI/SMETA audit completed by an approved third-party auditor.

  • Advocacy is in our DNA. Our packaging and supply chain process has always been single-use plastic free, but we want to see industry-wide change. That’s why we have and will continue to passionately fight for major businesses to take accountability for the environmental issues we currently face.

    It’s also why we both actively support and involve ourselves with organizations—like Beyond Plastics and Surfrider Foundation—as well as pro-climate legislation, primarily the Pods are Plastic Bill and PRRIA.

    The Pods are Plastic Bill aims to prohibit the sale, distribution, offer for sale, or possession for sale within New York City of any laundry or dishwasher detergent pods and sheets containing Polyvinyl Alcohol (PVA)—a synthetic, petroleum-based plastic utilized in the packaging of single-dose laundry and dishwasher detergent pods and sheets.

    If passed, the Packaging Reduction and Recycling Infrastructure Act (PRRIA) will reduce wasteful plastic packaging by 30% over twelve years and require companies to pay for the management and recycling of packaging waste rather than taxpayers—providing hundreds of millions of tax dollars in tax relief to New Yorkers.

Transparency & Certification

Holding ourselves to higher standards of health.

A group of protesters holding signs against plastic packaging

  • The Environmental Protection Agency’s Safer Choice program helps consumers and businesses choose products that not only prioritize safer ingredients but also ensures that these products perform. Our EPA Safer Choice certification verifies that our products prioritize human and planet safety without sacrificing performance. Requires recertification every 3 years.

  • To achieve carbon neutrality, Blueland works with The Change Climate Project to measure its annual cradle-to-customer emissions and establish near-term action plans to reduce GHG emissions. For any residual emissions, Blueland buys and retires an equal amount of high quality, verified carbon credits and/or funds projects like Rimba Raya and Crow Lakes Wind that cut their emissions and/or indirectly contribute to the global net-zero transition.

  • Having USDA BioPreferred products ensures that we create products using renewable resources in an effort to reduce reliance on petroleum. Requires recertification with any future reformulation.

  • As the leading authority on cruelty-free business, Leaping Bunny certifies that our operation, from formulation and testing to production, is cruelty-free and animal-friendly. Requires recertification annually.

  • Our B Corp Certification verifies that we meet the global standard for responsible social and environmental impact and that we operate as a force for good. Ordinary businesses achieve a median score of 50.9. A score of 80 qualifies for B Corp Certification. In 2024 we received a 110 Overall B Impact Score— a 12 point jump from the previous year. Requires recertification every 3 years.

  • Our Cradle to Cradle certification verifies that we meet global standards for safe, circular, and responsibly made products. Our formulations prioritize the Platinum Material Health Certificate from Cradle to Cradle, which ensures the chemicals and materials used have been selected to prioritize the protection of human health and the environment. Requires recertification every 2 years.

A Higher Standard of Clean

In our commitment to human and environmental health, we hold ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations.