Written by: Natalie Henderson, Chief of Staff at Blueland
May 9, 2022
You might be wondering… why body wash? Sure, it can be funny to think that the same people who make soap for your dishes will be doing the same for your body but that’s the whole point. Since day one, our mission has been the driving force behind everything that we do: eliminate single-use plastic from the products we reach for the most – the ones we have at home.
Building on our mission to end plastic waste, we’ve created a first-of-its-kind refillable body wash that is gentle on your skin and the planet. Our body wash is a revolutionary format that transforms our powder into a thick, creamy and hydrating body wash gel. The best part? You’ll never have to buy another body wash bottle ever again.
Why Did Blueland Decide to Make Body Wash?
The beauty and personal care industries are some of the highest polluting industries, generating over 120 billion units of plastic waste per year. Body wash happens to be one of the highest frequency used products and mostly packaged in single-use plastic. We saw body wash as a category where we could make a huge impact to cut down on plastic waste with a single product. By offering a refillable powder solution packaged in compostable paper, we’ve eliminated the need for single-use plastic and any waste along the way.
Most body wash is over 70% water – which means companies are essentially shipping out bulky plastic water bottles every time someone needs a new body wash. This not only results in single-use plastic packaging but also heavy shipping weights which use more carbon emissions to ship. We took out the unnecessary water (you already have that) and instead, formulated our body wash into a dry powder packaged in compostable paper. Powder allows for smaller and lighter shipments with less packaging and fewer carbon emissions. This way, you can mix the powder with water you have at home in your Forever Bottle, and create a full 18 oz. bottle of creamy, hydrating body wash.
How Does Blueland Body Wash Work?
Our body wash is easy to make, easy to use and an easy step to reduce plastic in your daily routine. So, how does it work?
- Fill your Forever Bottle with cold water to the half round symbol
- Pour in your powder
- Shake the bottle for 10 seconds
- Wait 1 hour for your body wash to activate and it’s ready to use!
When you run out, refill your body wash with a new refill pack, available in three scents: Raspberry Hibiscus, Waterlily Dew and Sandalwood Sage - choose your favorite or try them all.
What Do Blueland Body Wash Scents Smell Like?
Our body wash comes in three refreshing scents from fruity to earthy:
- Raspberry Hibiscus: Fresh and sweet raspberry with notes of hibiscus and watery rose.
- Waterlily Dew: A light refreshing rain scent with the hint of waterlilies and tender nectarine.
- Sandalwood Sage: A blend of earthy sandalwood, herbaceous sage and jasmine florals with a touch of musk.
What Certifications Does Blueland Body Wash Have?
Like all of our products, our body wash underwent rigorous testing and certifications to ensure it is optimized for human and planet health. Our body wash is hypoallergenic and dermatologist tested, Cradle to Cradle Certified Platinum for Material Health, 91% USDA bio-based and our base formula is Made Safe certified. Read more about our certifications here.