About Us | Blueland

Blueland founder Sarah smiling while opening a hand soap refill package next to her young child

When I first became a mom, I was horrified to learn there were microplastics in almost everything—most shockingly, in the water I was mixing with my son’s formula.

I wanted to do my part to help reduce plastic consumption, but it felt almost impossible to find household products that didn't come packaged in plastic, were realistic for a busy new mom, and actually worked. So I took things into my own hands, and from there, Blueland was born.

We’re reimagining everyday cleaning essentials so you don’t have to choose between what’s safe for your family, good for the planet, and proven to work.

So far, we've helped divert over 1 billion plastic cleaning bottles from entering our landfills and oceans—and we’re just getting started.

Sarah Paiji Yoo
Co-Founder + CEO

We’re eating and drinking plastic

The average person eats a credit card’s worth of microplastics each week.

We’re polluting our planet

Every year, nearly 18 billion pounds of plastic enters the ocean—that's one garbage truck’s worth every minute.

We’re sacrificing too much

Conventional cleaning products are filled with harsh chemicals and the eco-alternatives don’t deliver the kind of clean you need.

Close-up of a hand holding a Blueland refill tablet, emphasizing its compact form.

We’re Reimagining Everything

From refillable vessels intended to be used over and over again to dry-form tablets that are 20x smaller, easier to ship, and more sustainable than a conventional cleaning product.

From recyclable (often compostable!) paper packaging to better-for-everyone ingredients certified by the highest standards of clean.

Everything we do puts your family’s safety and the planet’s health above everything else.

1 billion+

single-use plastic bottles diverted from landfills and oceans

488 million+

square feet of plastic packaging saved

7.5 million+

pounds of CO2 saved

A Higher Standard of Clean

In our commitment to human and environmental health, we hold ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations.

Sustainable from
Start to Finish

From the products you buy to the boxes they’re shipped in, we make sure every delivery is as low impact as possible. We’re proud to be carbon neutral (since 2020) and Climate Neutral Certified as of 2021.