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Blueland's Mission

Our Story

A Cleaner Planet Starts At Home

Lake with green grass and hills on either side and blue sky

It All Started With One Home

My journey to use less single-use plastic began when I became a new mom. I was horrified to learn that all the plastic I was throwing away was contaminating our water supply and generating hundreds of microplastics in the water and food I was feeding my baby. I wanted to do my part to help, but it was impossible to find household products like window cleaner, lotion, and toothpaste that didn’t come packaged in plastic. From there, Blueland was born.

Our mission is simple: make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable.

I hope you’ll join us as we clean up the planet!

Sarah, CEO + Co-Founder

The Plastic Problem

Plastic was meant to last forever, but most of it is only used once. Much of it enters our oceans, and that has toxic effects on everyone.

Hand holding small glass of water with window in the background
Blueland: Eco-Friendly Cleaning Products

We’re eating + drinking plastic

We’re eating a credit card’s worth of plastic each week and 90% of the water we drink and the food we eat contain microplastics.

Turtle swimming in the ocean
Blueland: Eco-Friendly Cleaning Products

We’re damaging our wildlife

Plastic has been found in 100% of marine turtles, 59% of whales, 36% of seals and 40% of seabird species examined.

Angled up view of ocean water surface with many pieces of plastic at the top
Blueland: Eco-Friendly Cleaning Products

We’re polluting our oceans

By 2050, scientists predict that the ocean will contain more plastic by weight than fish.

Our Impact

Our products have helped to eliminate over 1 billion single-use plastic bottles from landfills and oceans since 2019

Learn more
single-use plastic bottles diverted from landfills and oceans
square feet of plastic packaging saved
pounds of CO2 saved

How We Innovate
Clean Conscience, No Compromises

We believe that you can have it all in your everyday products. No sacrifices, no compromise. Our products are effective, convenient, safe for use, affordable and sourced from environmentally responsible ingredients. Before, during and after we launch our products, we’re constantly innovating to identify the latest methods to better meet these standards. And being the first to offer products in these revolutionary formats and with over 40 patents pending, we’re only just getting started.

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How We Produce
Planet First, From Factory to You

  • Eco-Ingredients and Packaging

    All of our ingredients are selected to optimize for human and planet health and all of our packaging is recyclable, compostable or both. And we’re Cradle to Cradle Certified™.

  • Efficient Water and Energy Usage

    We audit the water and energy consumption at our factories and identify the best ways to ensure efficient usage and minimize waste. Also, Blueland is proud to be Climate Neutral Certified starting in 2021.

  • Carbon-Neutral Shipping

    Since our products are made without water and single-use packaging, we can minimize the impact of shipping products to your door. And we offset what we do generate as a carbon neutral company since 2020.

  • Our Partners and Their Employees

    As a B Corp, our manufacturers, suppliers and warehouses are held to high standards of respect, stewardship and transparency towards their employees and our shared planet.

Our Certifications

B Corp Certified

B Corp Certified businesses meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Climate Neutral Certified

We’ve achieved zero net carbon emissions for all of the carbon we create while making and delivering our products or services for a year. We will re-certify each year and have been climate neutral since 2020.

Cradle to Cradle Certified™

Our products and our company have been comprehensively assessed for environmental and social performance across five critical sustainability categories. We constantly work towards achieving Platinum Material Health status (the agency's highest rating) for all of our formulations.

EPA Safer Choice

The EPA Safer Choice label means that EPA scientists have evaluated every ingredient in the product to ensure it meets Safer Choice's stringent criteria. When people use Safer Choice-certified products, they are protecting their families and the environment by making safer chemical choices.

USDA BioPreferred

A USDA Certified Biobased Product label indicates a USDA-verified amount of renewable biological ingredients. Biobased products also help us increase our use of renewable resources while decreasing our use of non-renewable resources, such as petroleum.

EWG Verified™

When you see the EWG VERIFIED™ mark on a product, you will know that the product meets EWG's strictest criteria for transparency and health. Blueland is the first brand to have its dishwasher tablets verified by EWG.

Leaping Bunny

Leaping Bunny certification is granted to those who do not conduct animal testing on the formulations and ingredients for any of its products. In addition, at Blueland, we only source vegan ingredients for our formulation.

Who We Are

Our Commitment to the Planet and its People

Our team is committed to protecting the planet and that means protecting all of its people. We prioritize diversity, equity and inclusion among our teams and we welcome, celebrate and champion all backgrounds in our community. This is the one and only path to a cleaner planet for all future generations.

Read more about Who We Are
10 members of the Blueland team in two rows with a gray background
Refills not landfills

Products With Purpose

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