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As Seen In

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Tough on Mess, Gentle on the Planet

Our goal is to clean up the planet by changing the way we clean at home. With our innovative products that are effective, affordable, and convenient to use, going green has never been easier.

An Uncompromising Clean

  • Proven To Work

  • Conscious Ingredients

  • Earth-Friendly Packaging

  • Good Value

All of our products and packaging are Cradle to Cradle Certified™.

Starter Kits

The Clean Essentials

22,388 Reviews
4.70 average score
20% Kit Savings
As seen on Shark Tank, your one-stop-shop for a cleaner and more sustainable home.
Today's Total:

Upgrade your clean routine with just the essentials – our four best-selling products all in one.

Our Hand Soap, Multi-Surface Cleaner, Bathroom Cleaner, and Glass + Mirror Cleaner have all of the plant-based power without any of the single-use plastic. Made to keep our home and planet in tip top shape.

  • Clean Ingredients: Made with plant-based and planet-friendly ingredients
  • Effective: Independently tested to perform alongside major brands
  • 20% Bundle Savings: Get everything in one kit and save on costs and emissions
  • Made without parabens, phosphates, ammonia, VOCs, chlorine bleach, or phthalates
  • Sourced from ingredients that are vegan, gluten-free, soy / nut free
  • Cradle to Cradle Certified™, Leaping Bunny (cruelty free), EPA Safer Choice

Or try the Clean Suite Kit

33% savings v. individual Starter Sets


How It Works


Fill your Forever Bottle with warm or hot water


Drop in your plastic-free hand soap or cleaning tablet


Get a powerful and fun clean

Over 40,000 5-Star Reviews

LOVE. I am an obsessive cleaner and was nervous about the strength of these products. I am extremely pleased with the effectiveness and will definitely be buying refills!

Savannah K. on The Clean Essentials

I love these products for so many reasons. Environmentally friendly, aesthetic bottles, lovely scents. They don't feel super chemically which I love. I'm keeping a cleaner home now because I love using these products and I'm using them often. Thanks Blueland!

Rebecca L. on The Clean Essentials

I was skeptical at first. A tablet and water? What? I love all of them, multi, glass/ mirror, bathroom! Thank you for the genius minds behind this brand!

Tracy E. on The Clean Essentials

I HATE cleaning, I received my order 2 days ago and my entire house is now sparkling. It's the easiest most efficient cleaner I've ever used. It's like strong bleach minus the smell and crappy chemicals. I'm in love. Highly recommend.

Kirby H. on The Clean Essentials

Products With A Purpose

Our Clean Essentials Kit has everything you need to keep a sustainable home with a stylish design that fits seamlessly into your space and lifestyle. Going green has never looked so good.

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